Sometimes the smartest brand move is not creating something new, but changing what it means.

In this episode of Full Fat Marketing, Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and culturally relevant. 

If you’ve ever wondered how certain products become cool while others stay forgettable, this episode will show you why desirability often matters far more than utility. 

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

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Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.