In this episode of the Fit Growth Machine Podcast, Tanner Larsson, the Founder and CEO of Build Grow Scale, joins Brian Roisentul to discuss his strategies for making paid ads perform better. Tanner explains why an un-optimized e-commerce website leads to low conversion rates, the use of Google Analytics to gauge a website's performance, how to use email marketing and direct mail to increase repeat sales, and the value of social proof. Stay tuned.