Fit Growth Machine

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Mike Lewis, the Director of Marketing at Zeal Optics, to discuss the value of building a purpose and mission-based e-commerce brand. Mike talks about the history and acquisition of Zeal Optics, the importance of producing and selling sustainable products, and his company's strategies for promoting international sales. Tune in to this episode to discover the value of creating a purpose and mission-driven brand!

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Diego Hurtado, the Founder and CEO of Diaza Sportswear, about his passion for soccer and building his sportswear company. Diego shares his experience pursuing a soccer career, the struggles he faced growing his business, and the social media tips and strategies he uses to increase sales. Stay tuned.

In this episode of the Fit Growth Machine Podcast, Tanner Larsson, the Founder and CEO of Build Grow Scale, joins Brian Roisentul to discuss his strategies for making paid ads perform better. Tanner explains why an un-optimized e-commerce website leads to low conversion rates, the use of Google Analytics to gauge a website's performance, how to use email marketing and direct mail to increase repeat sales, and the value of social proof. Stay tuned.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Mike Trimpe, the eCommerce Director at ROAD iD, about saving lives and his company's secret sauce for getting raving fans. Mike explains how ROAD iD was started, talks about the key milestones for the company, and shares his marketing strategies for driving sales. Stay tuned.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Lou Lentine, the Founder and CEO of Echelon Fitness Multimedia, about the value of leveraging your community to build a thriving business. Lou talks about collaborating with other brands and celebrities, his strategies for driving traffic, growing sales, and retaining customers, and his advice on pivoting a business. Stay tuned.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gary Goldberg, the Founder and CEO of SquadLocker, about how he uses technology to improve existing business processes and provide better products to consumers. Gary explains what his company does, talks about his marketing strategies, and shares the key milestones he has achieved in the business. Stay tuned.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Louisa Egido, the E-Commerce Director at Jon Josef Shoes, about the shoe brand’s strategies to transition from a wholesale business model to a direct-to-consumer model. Louisa also talks about the challenges they faced during the transition, the top Shopify apps she uses in her business, and the strategies they have been using to increase sales and profit. Stay tuned.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul joins Shaahin Cheyene, the Creator of Herbal Ecstasy and Founder of Accelerated Intelligence, to talk about Shaahin's experience starting a successful drug-making business as a teenager and scaling it to millions in revenue. They also talk about the importance of being resilient and relentless when building a business, how to deal with rejections, and how to work with mentors. Stay tuned.

In this episode of the Fit Growth Machine Podcast, Brian Riosentul interviews Garret Akerson, the President of Kindred Bravely, about his unique hiring process and how he built an 8-figure business by concentrating on the needs of his customers. Garret talks about the challenges he faces getting validation for his products, his reasons to start selling on Amazon, and his strategies for hiring remote and executive-level employees. Stay tuned.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Craig Ballantyne, the Co-owner of EarlyToRise.com, to discuss how business owners can make time to do the things that really matter. Craig explains how he helps freelancers become the CEOs of their businesses, shares his strategies for maximizing time and making every day count, and talks about why saying “no” is essential. Stay tuned.