As a business owner, you have your focus on a thousand things. That’s why it’s important to spot potential issues in the most effective way.

When things are not working well, and you’re not getting the sales that you expected, most of the time you, your team, and even experienced media buyers might think it has to do with the ads, or even with the offer (ie. products, promotions), but many times it’s neither...it’s the funnel!

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When planning on starting advertising on Facebook, Instagram, Google, or any other platform, you need to know some things ahead. Among others, you need to define very well your avatars and the messages across the sales funnel. Otherwise, it’s almost like gambling: you just put some money on advertising and hope it works.

In this episode, we’re going to go through some tips to do it, but if you want more details on how to do it, you can watch the free webinar I created for you.

Resourc

Have you ever wondered how to actually look at the data that comes from Facebook Ads?

Are you wondering how to see, track, and measure your main KPI’s?

In this episode, we're going to discuss the two column sets that will give you the most important info about the performance of your ad campaigns.

Resources mentioned in the episode:

Increase Sales & ROAS (free e-b

Growing your email list is always important, as they are yours and nobody else’s. 

When you advertise on Facebook, for example, you live in rented land. Although it’s great to get people through your funnel, you’re missing out on a lot of opportunities to win new customers without spending more money on ads.

Listen to this episode to find some great ideas to start doing it right now!

Scaling your business is not an easy task, but it could be easier if you focus on the right things. That journey starts by identifying the parameters of success for your campaigns, defining your avatars, and more important things that we'll cover in this episode.

Resources mentioned in the episode:

Free E-Commerce Revenue/Ad Spend Calculator

As every e-commerce owner that’s spending money on ads, you must be asking yourself how to maximize your profits, right? And that starts by maximizing your ROAS.

In other words, we need to focus on either decreasing your CPA or increasing your LTV in order to achieve that, and in this episode we'll cover just that!

Resources mentioned in the episode:

Free E-Commerce Revenue/Ad Spend Calculator