In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Mike Lewis, the Director of Marketing at Zeal Optics, to discuss the value of building a purpose and mission-based e-commerce brand. Mike talks about the history and acquisition of Zeal Optics, the importance of producing and selling sustainable products, and his company's strategies for promoting international sales. Tune in to this episode to discover the value of creating a purpose and mission-driven brand!