Most businesses lose sales not because they lack leads, but because they fail to nurture the ones they already have.

Doug C. Brown, CEO of CEO Sales Strategies, has seen too many businesses focus on chasing new clients instead of strengthening existing relationships. He breaks down why follow-ups are the real game-changer in sales, how simple tweaks in your approach can dramatically boost conversions, and why trust—not pressure—leads to long-term success.

Doug also shares the math behind sales growth, explaining key metrics that can help business owners refine their process and close more deals. Whether it’s balancing automation with personal connection, leveraging follow-ups, or prioritizing relationship-building, this episode is packed with insights to help you sell smarter.

Highlights:

• Why relationship-building is at the core of sustainable sales growth.
• Find out how follow-ups can dramatically impact your closing rate and revenue.
• Simple sales metrics that reveal where your process needs improvement.
• Understand how to balance automation with a personal touch to build stronger client relationships.
• Insights into why nurturing existing clients is often more valuable than chasing new leads.

Connect with Doug:

Website: https://ceosalesstrategies.com

LinkedIn: https://www.linkedin.com/in/dougbrown123

YouTube: https://www.youtube.com/channel/UC7mAeOKfTfSMBo5u8jcnROA

CEO Sales Strategies Podcast - https://podcasts.apple.com/us/podcast/ceo-sales-strategies/id1560405867

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.

Do you have some feedback or questions about this episode? Leave a note in

the comment section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can

subscribe to the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and

greatly appreciated. They help our podcast rank higher on Apple, which

exposes our show to more awesome listeners like you. If you have a minute,

please leave an honest review on Apple Podcasts.