Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block.

On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more.