It is finals time in the major football codes, with finals in the NRL and AFL being played across the weekend.

And if you’re watching on there will be no escaping the constant ads for betting companies, such as Sportsbet and the TAB, offering you odds on who will win, who will score the first try or kick the first goal or who will lead at half time - the list of betting options is endless.

But the proliferation of gambling ads and what to do about them is only part of the story.