On the pilot episode of How Games Make Money, host Jeffrey Grubb talks with Ironsource chief financial officer Omer Kaplan about serving up ads in hypercasual games. Do those ads really make money? And why are those ads always for other games? We talk about all of that and more, so listen, won't you?

Theme music:

Blippy Trance by Kevin MacLeod

This is going to be the How Games Make Money podcast. It isn't that, yet -- but it will be! For now, this is just a quick intro to explain what the show is. If you don't want to listen, here's the short version: 

How Games Make Money is a podcast where I ask smart people how they make money in the games industry. That's it. 

Each episode is about 30 minutes. I'll be talking with publishers, developers, content creators, and more. And the conversations are really fascinating so far, and I think you're going to like it. So tune in, give it a chance, and let's all figure out how this business works.