In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:

• How they are using AI every day to increase productivity 
• How their marketing teams are experimenting with AI 
• How customers are utilizing AI in innovative ways  
• Job creation vs. Job elimination 
• Their best career advice
• How B2B marketing practices have changed
• Learnings from moving from B2C to B2B marketing
• Which function they believe will not be touched by AI, and which will be obsolete
• What college degrees are going to be most important in the future

 

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