MTM Visionaries

MTM Visionaries

By Marketers That MatterBusinessMarketing
Download on the App Store

MTM Visionaries episodes

  • Breaking Through in the AI Era: Insights from Marketing Leaders

    As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.

    Our expert panel included:

    ·       Zeynep Ozdemir, CMO, Atlassian

    ·       Laura Jones, CMO, Instacart

    ·       Dana Marineau, CMO, Rakuten

    ·       Connie Wang, SVP of Marketing, Headspace



    FOLLOW US!

    • Find us on LinkedIn & Instagram 
    1 hr 7 min
  • Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack

    As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.



    FOLLOW US!

    • Find us on LinkedIn & Instagram 
    48 min
  • The Power of Relevance: Key Insights for Marketing Leaders

    Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.

    Our expert panel includes:

    • Doug Rozen, CMO, Rokt
    • Emma Medina, SVP of Marketing, Cincoro Tequila
    • Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
    • Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
    • Renee Paradise, Strategic Digital Adviser, Veronica Beard



    FOLLOW US!

    • Find us on LinkedIn & Instagram 
    1 hr 6 min
  • Pursuing Purpose: Infusing Meaning into Modern Marketing

    In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.



    FOLLOW US!

    • Find us on LinkedIn & Instagram 
    45 min
  • Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace

    Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.

    Speakers: 

    • Beth McGuire, Strategy & Innovation at Optum 
    • Dawn Hepper, Vice President, Channel Marketing at Cambria
    • Erica Jensen, SVP, Innovation, Strategy & Marketing at NMDP 
    • Gino Giovannelli, University of St. Thomas Opus College of Business
    • Molly Kinsella, Sr. Vice President, Media and Creative at Best Buy




    FOLLOW US!

    • Find us on LinkedIn & Instagram 
    51 min

About MTM Visionaries

From the publisher's feed

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford.…