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MTM Visionaries episodes
- Marketing in Uncertain Times: How Physical Experience, Retail and Branding Connect in a Disruptive Environment
Join Marketers That Matter for an in-depth, candid conversation among senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced.
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52 min - Building Brands That Break Through: Human Insight in the AI Era
At a recent Marketers That Matter® Forum hosted by Canva, three top marketing leaders explored these questions through their experiences building brands and reshaping established categories.
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39 min - How AI is Rewiring Marketing with Emma Chalwin, Lindsey Irvine, Jessica Jensen and Tam Thompson
Together, leaders at LinkedIn, Intuit, Square, and Workday explore how AI is transforming marketing, products, and business models.
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52 min - General Mills & Walmart: Reinventing Marketing for Growth with Doug Martin and William White
Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful.
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42 min - Rothy’s & Samsung’s Building Purpose in Your Brands: A conversation with Jamie Gersch & Allison Stransky
In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more.
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49 min - Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman
Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet.
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48 min - Breaking Through in the AI Era: Insights from Marketing Leaders
As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.
Our expert panel included:
· Zeynep Ozdemir, CMO, Atlassian
· Laura Jones, CMO, Instacart
· Dana Marineau, CMO, Rakuten
· Connie Wang, SVP of Marketing, Headspace
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1 hr 7 min - Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack
As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.
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48 min - The Power of Relevance: Key Insights for Marketing Leaders
Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.
Our expert panel includes:- Doug Rozen, CMO, Rokt
- Emma Medina, SVP of Marketing, Cincoro Tequila
- Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
- Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
- Renee Paradise, Strategic Digital Adviser, Veronica Beard
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1 hr 6 min - Pursuing Purpose: Infusing Meaning into Modern Marketing
In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.
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45 min
About MTM Visionaries
From the publisher's feed
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford.…
Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
Enjoy the show, and don't forget to leave us a rating or review!