MTM Visionaries

In this episode on Visionaries with Melissa Hobley, the Global CMO at Tinder, and Soyoung Kang, the CMO at eos Products, all 30 minutes are packed with great insights, genuine laughs, real advice, and overall goodness! From “hoo-has” to hook-ups, nothing was off limits! 

They share a fearless Challenger Mindset by shedding stigmas and embrace human truths revealed by their communities. Their secret?  Tapping into the fresh perspectives of young talent, leaning into the brass, brave, authentic insights, and just going for it! 

Enjoy their episode or read the recap here: https://www.marketersthatmatter.com/eos-and-tinder-cmos-shredding-stigmas-embracing-human-truths/

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Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons, CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley, Global CMO and Head of New Business Ventures at McDonald’s, came together to share their perspectives on the true driver of success: a simplicity mindset.

The two global leaders share how this mindset can have a tremendous internal and external impact. They unpack the importance of fostering a culture of collaboration among their marketing teams through a framework of authenticity, kindness, and bravery. 

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Motivating Gen Z within your organization or externally as your consumers can be puzzling, but it’s not impossible. This is one of the most interesting, dynamic and inspirational generations, and marketers need to not only know how to connect with them as consumers, but also work with them. So we invited six incredible speakers to our Forum hosted at Pinterest HQ with a unique points of view: 

• Andréa Mallard, Chief Marketing and Communications Officer at Pinterest 
• Barbara Messing, Chief Marketing and People Officer at Roblox 
• Rachel Delphin, CMO at Twitch 
• Steven Tristan Young, CMO at Poshmark 
• Dylan Gambardella, Co-founder and CEO at Next Gen HQ 
• Ziad Ahmed, CEO at JUV Consulting 

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The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing.  Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do this well. 

This special episode was recorded from an MTM Forum hosted at Roku’s brand-new headquarters. The NYC marketing community discussed how to reach traditionally unreachable viewers with new options for conversion, including breakthrough video commerce.   

The Visionaries on the forefront of this shift are: Dan Robbins, VP, Ad Marketing & Partner Solutions at Roku; Brian Beitler, Founder of Sune and GM Live Shop Ventures LLC; Kalen Thornton, VP Sports, Entertainment & Gaming at PepsiCo; Nick Buzzell, CEO at NBTV Studios & Channels; Suzy Whaley, President at Golf Nation. 
 

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On the 10th anniversary of Marketers That Matter’s founding date, we were privileged to host Martin Luther King III, his wife Arndrea King, and their partner, Craig Kielburger, Founder of Legacy+ and We.org., on the Visionaries Podcast. Nearing the 100th birthday of Martin Luther King Jr., Cara France, Founder of Marketers That Matter, moderated a conversation including exciting insights on their efforts to move Dr. Martin Luther King Jr’s legacy forward, along with meaningful reflections on how his legacy directly impacted their life.   

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With shrinking budgets and short-term expectations, marketing leaders must balance delivering for the business today while investing in the brand for tomorrow. At our recent Forum at the Instacart Headquarters in San Francisco, Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders. Enjoy this special episode as these CMOs share their insightful examples and real use cases on Driving Brands Through Short-Term Expectations. 

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Fandom is more than a term; there’s an incredibly complex art and science to it. In this episode featuring Visionaries, Danielle Lee, President, Warner Music Artist & Fan Experiences at Warner Music Group and Kelley Walton, Head of Brand, Product & Integrated Marketing at Amazon Music, we uncover the power of fandom and how marketers can emphasize the humanity behind a strong creator-fan relationship.

Note: This episode was marked explicit for one use of explicit language at 16:54

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In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand storytellers of our time ensure they “stick the landing” no matter where their content shows up? It requires a marketer who thinks like a scientist and works like an artisan to master non-linear storytelling in our current age. 

In this episode, we brought together two Visionaries who encompass this style of marketing on the Visionaries Podcast–David Bornoff, Head of Brand Marketing at DoorDash, and Gene Paek, Global Head of Digital Experience at Hewlett Packard (HP). They help us unpack and provide a framework for the art and science of non-linear storytelling.

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In this special episode of Visionaries Unplugged, we invited Visionaries Daniel Cherry III, SVP & GM at adidas, and Coltrane Curtis, Founder & Managing Partner at Team Epiphany.  

These are the type of people you want in your corner if you want to cultivate creativity and courage in your career – they will pour their heart, mind, and strength into your success, as they did in this conversation. 

It was a privilege for MTM to host them alongside Kory Marchisotto, CMO at e.l.f. Beauty and President at Keys Soulcare for our first episode of Visionaries Unplugged. 

In this conversation, they unpacked how to 

• See obstacles as opportunities 
• Win with cultural equity 
• Credit check social influencers 
• Move through fear as a black voice in corporate America 
• Build muscles through trial and failure 

Read the full article recap here: https://www.marketersthatmatter.com/cultivating-creativity-courage-in-your-career/

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Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring success, and the power of living your brand in new, exciting lanes.

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