MTM Visionaries

In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work. In their conversation, they touch on eight different pillars that have led to their success:

1. Reach the unreachable consumer 
2. Ignite the community 
3. Work with trusted partners to create entertainment-based content 
4. Go slow to go fast 
5. Brand over time, sales over night 
6. Look for bespoke KPIs to prove entertainment works 
7. Show the value of marketing to stakeholders 
8. Engage and convert consumers

Read the article recap here: https://www.marketersthatmatter.com/the-8-pillars-of-media-and-influence-with-yahoo-and-superconnector-studios/

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What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”?  

Loads of fun! From sharing the story of how they played undercover creative consultations in Cannes and the community rallying them to write a book together to incredible guidance on how to master your creative spirit–this special episode will have you scribbling notes, laughing, and wanting more. 

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When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives. 

We invited Chris Brandt, Chief Brand Officer at Chipotle, and Sophie Bambuck, CMO at The North Face, to join us on Visionaries to discuss their personal, professional, and corporate purposes and how they support important causes through meaningful campaigns.  In this episode, they expand on five marketing tips for putting purpose in the driver’s seat:

1. Find Your Personal Power First, Then Your Place.
2. Remain True to Your Company’s Core Purpose
3. Fuel Sustainable Causes through Brand
4. Create Avenues for Customers to Get Involved

You can read the recap and explore more content here: https://www.marketersthatmatter.com/chipotle-and-north-face-purpose/

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One of the most complex challenges marketing leaders face today is proving that marketing drives business success.  In this episode on Visionaries, Akerho Oghoghomeh, SVP and Global Head of Marketing at Beyond Meat, and Ken Turner, CMO at Fanatics Collectables, tackle this topic on behalf of the marketing community, breaking it down into five parts–the why, how, who, when and what. Why is it important to know how to drive business results? How do you measure success? Who should you be engaging as champions of marketing? When is it truly a marketer's time to shine?  And what is most important for marketers to focus on?  

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Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.

Join us as we sit down with four seasoned marketing veterans who share their expertise:

• Ilona Aman, CMO at Fabletics.
• Jabari Hearn, Managing Partner at AKQA.
• Noora Raj Brown, EVP Brand at goop.
• Michelle Crossan-Matos, CMO at Ulta Beauty.

Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.

If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen. 

Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.

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It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared towards Gen Z and Gen Alpha to keeping their teams unified and aligned with a servant-leader mindset, here’s what they had to say on Visionaries and how it could impact you and your teams.

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You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visionaries, we brought together Elizabeth Preis, CMO at Anthropologie and Charisse Hughes, SVP, Chief Growth Officer at Kellogg to discuss how they are using EQ to make business decisions, including how they think about AI and lead their teams through change. Former colleagues at Estée Lauder and now friends, Charisse and Elizabeth take us on a journey that will leave you enchanted, inspired, and empowered to lead with your head and heart.

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In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigating big life changes.

Anne Marie and Marie had the joy of working together 10 years ago at L’Oreal where they navigated many digital transformations together, including the launch of their try-on app Makeup Genius, before Snapchat AR/VR filters were a thing. They later reconnected when Marie had a position open at Google, and now they are teaming up to reimagine modern advertising for the tech giant.


References: 

• Google's AI Handbook

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In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "When you are one of the few, you sit together, because you understand each other's experiences." This heartfelt conversation is a testament to what can happen when leaders truly see one another as equals. Join us as we explore how setting a clear vision for the future is bookended by people and potential. You won't want to miss this inspiring episode.

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During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty.

In this special, energizing conversation, Dara Treseder, CMO at Autodesk, Lara Hood Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit, Nick Drake, VP of Marketing at Google, Taj Alavi, VP, Global Head of Marketing at Spotify, discuss how they are navigating this challenge, despite not having the answers to what the future will hold.

Be sure to check out their 11 Proven Strategies to Motivate Your Team and Foster a Culture of Innovation as well.

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