MTM Visionaries

In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.

Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek. 

In The Episode:

• Learn about Lisa and Molly's career journeys and key ‘pivot points.’ 
• Understand how building an effective customer experience in marketing is directly connected to the patient journey 
• Predictions on how healthcare marketing will change specifically on the Web.
• Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc. 
• Hear how healthcare marketing differs from other executive marketing roles they have had 
• Their best career advice for marketers of all levels 

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In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:

• How they are using AI every day to increase productivity 
• How their marketing teams are experimenting with AI 
• How customers are utilizing AI in innovative ways  
• Job creation vs. Job elimination 
• Their best career advice
• How B2B marketing practices have changed
• Learnings from moving from B2C to B2B marketing
• Which function they believe will not be touched by AI, and which will be obsolete
• What college degrees are going to be most important in the future

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In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.

As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex.

The main three muscles discussed in this forum were:

Adaptability: Understanding AI’s Impact on Your Business
Clarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’
Courage: Taking the Lead of Your Career
Empathy & Emotional Intelligence: Seeing from others' lens

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Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:

• The hidden benefits of living and working internationally.
• Tips on keeping remote teams engaged and innovative.
• Pivotal moments that led to bold and necessary career moves.
• The power of wielding levity and humor as you lead.
• The similarities and differences in leading small vs. mega-brands.
• The fine line between having a brand purpose and saving the world?
• And so. much. more. 

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At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. 

In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers

Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:

·       Chime Case Study: Igniting Your Community as Your Best Spokesperson

·       Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback

·       Mailchimp Case Study: Engaging with Community Wherever They Go

·       e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand

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In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   

Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  

If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   

• Does Your Customer Know Your Why?  
• Who is Your Innovation Serving?  
• Are Your Collaborations Creating a Unique Experience?  
• Are You Connecting Content to Commerce?  

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This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well: 

• Antonio Lucio, founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa) 
• Nick Drake, VP of Marketing at Google 
• Lizette Williams, Global Head of Vertical Solutions Marketing at Meta. 
• Chris Marino, Global Head of Media and Marketing Technology at Bloomberg Media 

These four Visionaries have dedicated countless hours to listening, learning, and observing the ever-changing landscape of their industry while honing the leadership skills required for these changes.

Antonio enjoyed a 40-year career in marketing before devoting 100% of his time to mentoring the next generation of marketing leaders. Nick was inspired by Antonio’s leadership skills when Antonio worked as CMO at Visa and has since become a people-centric leader himself. Lizette and Chris were among the first members of the Adweek Mentorship Exchange and had the privilege of being mentored by Antonio and Nick and remain in touch to this day. 

In this conversation, Antonio and Nick discuss the foundational principles of leadership and how the demands are changing. Lizette and Chris provide valuable perspectives from being mentored to becoming mentors themselves. Their collective insights offer a deeper understanding of new and much-needed leadership muscles, the importance of mentorship, and how confidence is a building block for greater impact and influence. 

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There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  

1. Lead Like a Coach 
2. Center Everyone around a Common Mission 
3. Delight Fans by Showing up in Culture 
4. Be a Valuable Member of the Community 
5. Give all Stakeholders a Position to Play 
6. Join Forces with Brands that Help you Win 
7. Ignite Internal Teams around a Bigger Purpose 

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In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:  

1. How do you evaluate across several markets what to approach globally and locally? 
2. What are the capabilities required to stand up the strategy? 

They answer these questions throughout the episode and share some hearty career advice that you won’t want to miss. Here is what they had to say on the Marketers That Matter Visionaries Podcast, and how it could impact your global and local markets! 

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