Market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.

Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.

To avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. 

In this episode, I cover an set of approaches for delivering bad news about a client's business in a constructive way.

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