Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs.

Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University.

In this episode…

Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can leverage to drive more profits to their businesses.

However, it is important for business owners to know how to use Google’s tools to maximize their sales. To effectively leverage all that Google has to offer, you need to discover which metrics matter most to your business and the best strategies for driving customers to your dealerships.

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay interview Lissette Gole, the Head of Automotive Retail at Google, about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.