182 – How Google Cloud is Helping ISV Partners Drive Customer Success?

Google’s Managing Director of ISV Sales Joins Ultimate Guide to Partnering®

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this Ultimate Guide to Partnering episode, meet Scott Barneson, Managing Director of ISV Sales for Google Cloud. As the leader of Google Cloud North America's ISV team, Scott is passionate about helping businesses achieve their objectives by delivering tailored solutions from ISV partners. With a wealth of experience in the technology industry, Scott's mission is to ensure the success of both customers and partners by aligning the right ISV solutions to address specific customer challenges. Scott brings an insightful approach to partnering strategy and his dedication to customer relevance and technological differentiation. This is how Google Cloud is helping ISV Partners drive customer success.

About Scott Barneson

Scott Barneson is Google’s Managing Director of ISV Sales, where he helps Google Cloud’s ISV partners grow their cloud business in North America. Scott has 20 years of experience building general management capabilities across sales, business development, product management, and engineering. Before joining Google, Scott spent 12 years at AWS where he built several functions and businesses at Amazon HQ in Seattle and across EMEA while based in London.

Two Links We Discussed

Partner Advantage Program

How a first-party data strategy helped Kraft Heinz deliver personalized experiences

What You’ll Learn

* Introduction to Scott’s role.(2:20)

* Scott talks about his role and the mission of his organization.

* Why partners and customers choose Google Cloud.

* What is the fundamental understanding of the cloud and digital transformation? (4:27)

* Why Google is focused on cloud transformation.

* Time to market and customer value are essential.

* Working backward from the customer perspective.

* How to apply precision partnering to drive the right outcomes.

* Google’s approach to Ai and how it drives adoption. (9:22)

* How Google creates a flywheel for customers.

* Google's approach to AI.

* What is AI’s mission and vision? (12:32)

* Google is focused on delivering enterprise-ready services.

* AI is the ultimate idea.

* The one thing that isn't taught about partnerships.

* Empathy is the most critical mindset.

* How to find the champion? (17:32)

* People want to work with people they enjoy spending time with.

* Empathy is the most essential ingredient.

* The importance of precision partnering with Google. (19:44)

* The importance of precision partnering with Google.

* The recipe to success with Google Cloud.

* How did you get to this point in your career? (22:16)

* Kraft Heinz and Google live ramp.

* Scott shares his professional journey.

* Mentors and mentors pushed him to think different...