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How Graza Launched Last Month And Sold Out Without Paid Social with Andrew Benin
Our guest today launched a business last month, and already their entire inventory is sold out!
Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.
In this episode you’ll learn:
- What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.
- How much branding costs for new DTC startups and how much you should spend on your PR agency.
- The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.
Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Graza
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
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By Dylan Kelley
4.9
8989 ratings
Our guest today launched a business last month, and already their entire inventory is sold out!
Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.
In this episode you’ll learn:
- What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.
- How much branding costs for new DTC startups and how much you should spend on your PR agency.
- The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.
Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.
Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.
Click here to sign up ->
Links Mentioned- Graza
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.