Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue.

In this conversation, Noah and Will explore the dynamics of attention in the marketing and sports industries. They discuss the importance of brand relevance, emotional connections, and innovative strategies in engaging audiences. 

Will shares insights from his experiences with the LA Galaxy and Washington Commanders, emphasizing the need for quality over quantity in marketing efforts and the role of curiosity in leadership. The discussion also touches on the integration of music and entertainment in sports, the significance of cognitive performance, and the evolving landscape of brand engagement.