Do customers really have the attention span of a goldfish? Or is your content just boring?

In this episode of Brand Champions, Jeff and Jordan break down how today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less.

They explore:

✅ Why long-form video is back (yes, even on social)

✅ How the best brands ignite imagination instead of overwhelming with info

✅ The problem with forcing one message for every customer

✅ What legacy brands can learn from DTC storytelling

✅ Why Rivian’s showroom beat out every luxury car dealership on 11th Ave

If you want to build a brand that people actually care about, this episode is your playbook.

🎯 Learn how to:

• Use content to spark emotion (not just explain features)

• Deliver messages that align with different buyer mindsets

• Eliminate friction from every step of the customer journey