Brand Champions

Jeff and Jordan build a keynote presentation in real time on this episode of Brand Champions. Jeff is preparing to open the Brand Creator Summit on November 18, and he turns to Jordan for advice. Together they explore why small creators deserve a bigger role in brand strategy. Their freewheeling conversation digs into audience trust, true collaboration, and what it takes to turn creator partnerships into lasting results.

Is AI making marketing better – or just faster and cheaper? In this episode, Jeff and Jordan debate the growing flood of AI slop and how to use AI to make work that actually connects. From casting and voiceovers to the details that make a scene feel real, they explore why great storytelling still depends on human creativity, how agencies can stand out, and what marketers can do to turn powerful tools into powerful brand experiences.

Got a question for a future episode? Email us at [email protected].

A QUESTUS PRODUCTION

Website: https://www.questus.com/

Instagram:   / questusagency

LinkedIn:   / questus

Jeff Rosenblum's Socials:

LinkedIn:   / jeff-rosenblum

Instagram:   / thejeffrosenblum

Jordan Berg's Socials:

LinkedIn:   / jordan-berg-4ba458

Instagram:   / jordan_questus

Jeff and Jordan dive into why smaller creators are becoming such a powerful force in marketing – and how algorithms are changing the value of a massive following. They break down why authenticity beats automated influencer marketing, how creator content is reshaping traditional advertising, and what it all means for the future of brands.

Got a question for a future episode? Email us at [email protected].

A QUESTUS PRODUCTION

Website: https://www.questus.com/

Instagram: https://www.instagram.com/questusagency/

LinkedIn: https://www.linkedin.com/company/questus/

Jeff Rosenblum's Socials:

LinkedIn: https://www.linkedin.com/in/jeff-rosenblum/

Instagram: https://www.instagram.com/thejeffrosenblum/

Jordan Berg's Socials:

LinkedIn: https://www.linkedin.com/in/jordan-berg-4ba458/

Instagram: https://www.instagram.com/jordan_questus/

Jeff and Jordan dive into the explosive growth of creator marketing – and why brands can’t simply hire an influencer and expect results. They break down how smaller creators can outperform massive influencers, why paid media is critical to amplification, and what brands need to do to turn creator content into a long-term system that drives real business growth.

Got a question for a future episode? Email us at [email protected].

A QUESTUS PRODUCTION

Website: https://www.questus.com/

Instagram: https://www.instagram.com/questusagency/

LinkedIn: https://www.linkedin.com/company/questus/

Jeff Rosenblum's Socials:

LinkedIn: https://www.linkedin.com/in/jeff-rosenblum/

Instagram: https://www.instagram.com/thejeffrosenblum/

Jordan Berg's Socials:LinkedIn: https://www.linkedin.com/in/jordan-berg-4ba458/

Instagram: https://www.instagram.com/jordan_questus/

How do challenger brands win? In today's episode of Brand Champions, Jeff discusses leadership and strategy lessons from the late, great Bill Walsh.

Walsh was a legendary NFL coach. He helped the 49ers win five Super Bowls and wrote an incredible book on leadership, "The Score Takes Care of Itself." Three great lessons from Bill:

- Create a standard of excellence: Excellence is achievable if you seek perfection in every granular aspect of a business.

-Put the ball where the other team isn't: Look for the moments that are important to your audience, but that your competition isn't leveraging.

-Have patience for exponential curves: Building a winning brand often has flat initial results. It requires patience and persistence to get to the vertical part of the curve.

Jeff and Jordan are suckers for a great ad – and in this episode, they break down which brands won the US Open, from the campaigns that cut through to the moments that captured attention beyond the court. They explore what made these brands stand out, why some ads resonated more than others and what marketers can learn from the biggest brand moments of the tournament.

Got a question for a future episode? Email us at [email protected].

A QUESTUS PRODUCTION

Website: https://www.questus.com/

Instagram: https://www.instagram.com/questusagency/

LinkedIn: https://www.linkedin.com/company/questus/

Jeff Rosenblum's Socials:

LinkedIn: https://www.linkedin.com/in/jeff-rosenblum/

Instagram: https://www.instagram.com/thejeffrosenblum/

Jordan Berg's Socials:

LinkedIn: https://www.linkedin.com/in/jordan-berg-4ba458/

Instagram: https://www.instagram.com/jordan_questus/

Jeff and Jordan kick off Season 2 by unpacking what it really takes to turn advertising into a growth engine. From the problem with short-term metrics to why relevance is the ultimate budget multiplier, they explore how brands can better understand unmet consumer needs and create content that moves people through the entire customer journey. They break down the relationship between brand and demand, why always-on campaigns can outperform seasonal thinking and how a strong hook can make or break an ad in the first few seconds. Along the way, they challenge the industry’s obsession with reach, awards and last-click attribution – and share the lessons they’ve learned from decades of building brands. If you lead marketing, strategy or creative teams, this episode will change how you think about advertising, relevance and growth.

Got a question for a future episode? Email us at [email protected].

A QUESTUS PRODUCTION

Website: https://www.questus.com/

Instagram: https://www.instagram.com/questusagency/

LinkedIn: https://www.linkedin.com/company/questus/

Jeff Rosenblum's Socials:

LinkedIn: https://www.linkedin.com/in/jeff-rosenblum/

Instagram: https://www.instagram.com/thejeffrosenblum/

Jordan Berg's Socials:

LinkedIn: https://www.linkedin.com/in/jordan-berg-4ba458/

Instagram: https://www.instagram.com/jordan_questus/

Jeff and Jordan kick off Season 2 by unpacking what it really takes to turn advertising into a growth engine. From the problem with short-term metrics to why relevance is the ultimate budget multiplier, they explore how brands can better understand unmet consumer needs and create content that moves people through the entire customer journey. They break down the relationship between brand and demand, why always-on campaigns can outperform seasonal thinking and how a strong hook can make or break an ad in the first few seconds. Along the way, they challenge the industry’s obsession with reach, awards and last-click attribution – and share the lessons they’ve learned from decades of building brands. If you lead marketing, strategy or creative teams, this episode will change how you think about advertising, relevance and growth.Got a question for a future episode? Email us at [email protected] QUESTUS PRODUCTIONWebsite: https://www.questus.com/Instagram: https://www.instagram.com/questusagency/LinkedIn: https://www.linkedin.com/company/questus/Jeff Rosenblum's Socials:LinkedIn: https://www.linkedin.com/in/jeff-rosenblum/Instagram: https://www.instagram.com/thejeffrosenblum/Jordan Berg's Socials:LinkedIn: https://www.linkedin.com/in/jordan-berg-4ba458/Instagram: https://www.instagram.com/jordan_questus/

Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains why he runs multiple ChatGPT accounts to stay creatively fresh and how AI can fuel, but never replace, human imagination. Along the way, they share stories from Christopher Nolan, J.J. Abrams, and the real-world campaigns that shaped their own careers. If you lead marketing, strategy, or creative teams, this episode will completely reframe how you think about generating ideas.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

We pull back the curtain on one of the most overlooked—and inspiring—industries in America: credit unions. Jeff and Jordan explore how these member-owned, not-for-profit institutions are quietly disrupting traditional banking: through trust, transparency, and empowerment. They discuss three strategy pillars to help credit unions stand out in a noisy financial services landscape, from leading with empowerment, to owning the moments that matter, to connecting brand to demand. Along the way, they reveal how marketers can build authentic connections by turning brand purpose into real impact. Whether you work in financial services, marketing, or just believe in brands that put people first, this conversation will change how you see credit unions—and how you think about advertising.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/