There’s a big misconception about AI: that it replaces human creativity. In this week’s episode of Brand Champions, Jeff and Jordan explore how AI actually amplifies creativity by sparking new ideas, sharpening insights, and elevating the creative process.

In this episode of Brand Champions, Jeff reveals how two coaching legends—Joe Moglia and Vivek Ranadivé—transformed sports and made championships through analytics and fresh thinking. Jeff draws parallels between these wins and modern marketing challenges, exploring how brands can move beyond outdated strategies to find data-driven moments that matter.

The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked and what Unilever's massive influencer investment means for the industry. They also unpack Apple’s struggle to keep up in the AI arms race. This episode delivers the insights you need to stay ahead.

In this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness, Jeff and Jordan explore how authenticity builds trust and how challenger brands are leveraging transparency to take on legacy players.

The conversation also explores the evolving role of AI in influencer marketing, unpacking how the industry’s pursuit of efficiency can backfire when it comes at the cost of authenticity. As audiences become more empowered, marketers must lean into transparency across every brand touchpoint to build real, lasting value.

If you’re building a modern brand, this episode is a must-watch.

In this episode of Brand Champions, you'll discover exactly what it takes to deliver a winning pitch. Drawing from years of experience on both sides of the table, Jeff Rosenblum and Jordan Berg share their insights into what makes a presentation truly effective. You'll learn how to immediately grab your audience’s attention, why authenticity matters more than flawless delivery, and how simplifying your message can significantly boost your impact.

Whether you're pitching an idea internally or competing to land major business, this episode will help you develop compelling stories that resonate, engage, and persuade.

In this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising.Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your audience. He breaks down how the best agencies go beyond briefs, why incrementalism is the enemy of greatness, and how emotional storytelling can create massive impact, backed by real-world examples.You’ll also hear his unfiltered thoughts on AI's impact on the ad industry, how consumers are gaining the upper hand with smarter tools, and why removing friction from the customer journey is more critical than ever.Whether you’re a CMO, agency leader, or strategist looking to grow your brand for the future, this episode is packed with practical insights and honest perspectives.📩 Got a question for the next mailbag? Email us at [email protected]

In this special episode of Brand Champions, we’ve pulled together the greatest hits from Q1—no fluff, just the most valuable insights and standout moments. From building brand champions to winning in the mid-funnel and using journey mapping to unlock consumer-driven strategies, these are the boldest ideas and sharpest insights from the conversations that defined the start of the year. Whether you're catching up or looking for a quick hit of inspiration, this episode delivers the best of Brand Champions so far.

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg discuss the explosion of AI-generated spam, what it means for brands, and how marketers can stand out in an era of endless noise. From hyper-personalized influencer content to host-read ads, they explore what actually breaks through the cognitive spam filter and why novelty and strategy matter more than ever.📩 Got a question for a future episode? Email us at [email protected]

Nearly half of holding company agency employees want out, with only 32% reporting positive morale compared to a majority at independent agencies. In this Brand Champions episode, advertising agency founders Jeff Rosenblum and Jordan dive into new research that reveals a stark employee morale gap between indie and holding company agencies. They discuss how large holding company structures create communication breakdowns, explore the ongoing impact of remote work policies on agency culture, and uncover what truly drives team satisfaction beyond surface-level office perks. Whether you're at an independent agency, work for a holding company, or considering an advertising career change, this episode offers data-driven insights into what really drives employee satisfaction, retention, and performance in today's advertising industry.

In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.

They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.

From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:

• How to build unstoppable brands by removing friction

• Why “always on” content beats seasonal campaigns

• The difference between creators and celebrities

• How data and empathy shape content that converts

• And why responding to a comment may matter more than your next ad buy

If you’re trying to earn real customer advocacy — not just attention — this one’s for you.