Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains why he runs multiple ChatGPT accounts to stay creatively fresh and how AI can fuel, but never replace, human imagination. Along the way, they share stories from Christopher Nolan, J.J. Abrams, and the real-world campaigns that shaped their own careers. If you lead marketing, strategy, or creative teams, this episode will completely reframe how you think about generating ideas.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

We pull back the curtain on one of the most overlooked—and inspiring—industries in America: credit unions. Jeff and Jordan explore how these member-owned, not-for-profit institutions are quietly disrupting traditional banking: through trust, transparency, and empowerment. They discuss three strategy pillars to help credit unions stand out in a noisy financial services landscape, from leading with empowerment, to owning the moments that matter, to connecting brand to demand. Along the way, they reveal how marketers can build authentic connections by turning brand purpose into real impact. Whether you work in financial services, marketing, or just believe in brands that put people first, this conversation will change how you see credit unions—and how you think about advertising.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

Apple just bought exclusive Formula 1 rights and relaunched the Vision Pro—but what does that really mean? Jeff and Jordan break down Apple’s long game: a future where live sports, entertainment, and hardware merge into one seamless experience. From immersive Vision Pro sports broadcasts to the end of the fragmented streaming era, this episode dives into how Apple could finally own the living room. We debate whether Tim Cook can lead that transformation—or if the next visionary is already waiting in the wings.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

AI is opening up an entirely new creative toolkit for advertisers—storyboarding, concepting, and generating hundreds of variations for rapid testing. In this week's Brand Champions, Jeff and Jordan go behind-the-scenes to show how AI is transforming the work that Questus does every day for Fortune 1000 brands. AI tools are reshaping workflows, cutting costs, and giving creatives more room to focus on the fun, high-value parts of the job. But does the AI renaissance come at a cost? What happens to trust, inspiration, and social media itself when audiences can’t tell what’s real? This episode explores the opportunities and risks of AI-driven creativity, and why the best brands will embrace the tools without losing the human spark that makes their work believable.

Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

Artificial Intelligence will fundamentally change every industry around the globe. But we’re all suffering from a version of digitally-fueled ADHD, so how do we fully leverage these new tools? In a world where attention spans are shortening by the second, Jeff’s eternally restless brain has put him ahead of the curve. In this episode, Jeff explores how AI tools are transforming the way we work, learn, and create. Starting with a behind-the-scenes Fortune 500 brand example, Jeff reveals how we can use our hyperactive thought processes to create an unstoppable team when combined with the instant iterations of AI. Full of tips and hacks, this episode is a must-listen for everyone who’s wondering how their own human intelligence fits in a brave new world.  

📩 Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website: https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

Great creative is built on great strategy. In this week's Brand Champions, we dissect the underlying strategies of the ads that are currently blowing our minds. Hosts Jeff Rosenblum and Jordan Berg analyze Nike's "Why Do It?" pivot with Tyler, the Creator; Ram's patriotic anthem with UFC's Dana White; a "Succession" stealth spinoff courtesy of Uber Eats and actor Brian Cox; and CeraV's dryly hilarious collaboration with actor Michael Cera and podcaster Bobbi Altoff. These wildly different campaigns demonstrate a central truth: it's not enough to be entertaining. You have to understand your audience, your category, and the cultural moment. When you lead with strategy, the result is break-through creative.

📩 Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

The heyday of the big seasonal campaign is over. To win today, brands must be “always-on”: in market 24-7, across all channels, with a constant stream of fresh creative. Brand Champions co-host Jordan Berg explains how the Meta algorithm prioritizes new content, which creates a better experience for its users. This makes iterative testing essential. Listeners will learn how the latest analytics and AI tools are reshaping campaign production, from hook testing to regenerating assets. The result is a powerful case for continuous marketing that drives performance and long-term brand growth.

📩 Got a question for a future episode? Email us at [email protected]

A QUESTUS PRODUCTION 

Website:

https://www.questus.com/ 

https://www.instagram.com/questusagency/ 

https://www.linkedin.com/company/questus 

Jeff Rosenblum's Socials:

https://www.linkedin.com/in/jeff-rosenblum/ 

https://www.instagram.com/thejeffrosenblum/ 

Jordan Berg's Socials:

https://www.linkedin.com/in/jordan-berg-4ba458/ 

https://www.instagram.com/jordan_questus/

In this episode of Brand Champions, Jeff Rosenblum uses his expertise as a devoted New York Jets fan to reveal powerful lessons about marketing. Jeff examines the Jets' 14-year playoff drought—a result of consistently ignoring the data—to show how brands can avoid similar pitfalls. He explains why hope is not a strategy and demonstrates how winning brands turn data into competitive advantages. Jeff also examines why the best companies foster environments where team members challenge each other. This episode is essential for marketers who want to turn data into insights and build winning brands.

There’s a big misconception about AI: that it replaces human creativity. In this week’s episode of Brand Champions, Jeff and Jordan explore how AI actually amplifies creativity by sparking new ideas, sharpening insights, and elevating the creative process.

In this episode of Brand Champions, Jeff reveals how two coaching legends—Joe Moglia and Vivek Ranadivé—transformed sports and made championships through analytics and fresh thinking. Jeff draws parallels between these wins and modern marketing challenges, exploring how brands can move beyond outdated strategies to find data-driven moments that matter.