In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.

They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.

From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:

• How to build unstoppable brands by removing friction

• Why “always on” content beats seasonal campaigns

• The difference between creators and celebrities

• How data and empathy shape content that converts

• And why responding to a comment may matter more than your next ad buy

If you’re trying to earn real customer advocacy — not just attention — this one’s for you.

In this episode of Brand Champions, Jeff and Jordan unpack the latest advertising headlines to explore which brands are winning and which are falling behind. From Jaguar cutting ties with their agency to HBO reversing its Max rebrand, and major holding company mergers reshaping the landscape, they examine what these moves reveal about brand strategy, agency culture, and the future of marketing.

More than just a recap, this is a candid look at the dynamics shaping modern advertising. What happens when legacy brands shift course? What role does culture play in agency success? And how should marketers respond when the industry resets?

Whether you're leading a brand, building an agency, or just trying to stay ahead, this episode delivers sharp takes and real lessons from today’s biggest stories.

Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long.

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world.

You’ll learn:

• Why seasonal campaigns are killing your performance

• How creator content drives full-funnel growth

• What Meta’s algorithm actually prioritizes

• The data signals you need to build content that converts

If you’re in travel, hospitality, or any high-consideration category — this one’s for you.

Legacy brands keep trying to win with expensive, once-a-year campaigns—and it’s not working. In this episode of Brand Champions, Jeff and Jordan break down why 85% of ads are ignored, why mid-funnel content is where the real leverage lives, and how direct-to-consumer brands are beating the Fortune 1000 with agile, data-driven creative.

They unpack the rise of “always on” marketing, explain why repurposed TV spots flop on social, and share examples of brands driving exponential growth by thinking like publishers, not advertisers.

If you’re still trying to win attention the old way, this episode will change how you see your entire content strategy.

AI isn’t coming for marketing. It’s already here — and it’s changing everything.

In this episode, Jeff and Jordan dive deep into how AI is reshaping marketing and creative work in real time:

• Why AI avatars are about to disrupt production (and how smart brands will use them)

• How new AI tools like Deep Research, Jasper, and Beautiful.AI are 10X’ing the speed of strategy and content

• What scares the hell out of us (and where brands are most vulnerable)

• Why “embracing AI” isn’t enough — and what skills will actually make or break your career

• The ethical landmines brands need to navigate right now

Plus: real examples, brutal honesty, and a framework for how marketing teams can survive (and win) in the AI age.

If you’re serious about the future of marketing, this is a conversation you don’t want to miss.

Welcome to another no-BS Mailbag episode of Brand Champions—aka “Sh*t They Don’t Teach You at Harvard”.

In this solo Q+A, Jeff Rosenblum takes on big career questions with real, hard-earned lessons from the trenches. No theory. No ivory tower nonsense. Just tactical advice from someone who built one of the top agencies in the world without ever stepping foot in one first.

Inside this episode:

• How to become more strategic in your career (hint: it’s not what you think)

• Why the best marketers talk to themselves (literally)

• The most powerful tip for giving unforgettable presentations

• What a dirty restaurant bathroom can teach you about leaky funnels

• And why hard work still beats talent, education, and pedigree—every single time

Whether you’re 24 or 54, this episode is packed with practical advice for anyone who wants to build a better career in modern marketing.

Send your questions to: [email protected]

Subscribe for weekly deep dives into the future of brand-building.

In this episode of Brand Champions, Jeff and Jordan break down the marketing playbook behind golf's most prestigious tournament, The Masters. Augusta National built its legendary brand on one powerful principle: Everything is important. From their limited commercials and strategic partnerships to the carefully crafted viewing experience, The Masters shows how exceptional marketing comes from attention to detail. We'll analyze the exclusive brands who advertise during this iconic event and share practical insights your business can use to create more meaningful advertising and stronger connections with your audience.

Financial brands love TV spots and white papers. But here’s the problem: neither of those show up where the real decisions get made.

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg expose the biggest blind spot in financial services marketing—the mid-funnel—and explain how to build content that actually drives consideration, trust, and conversion.

From B2B to B2C, banking to insurance, they break down:

- Why the same three plays (ads, events, PDFs) are no longer enough

- How to build a full-funnel strategy using real signals and life-stage data

- What creators, custom audiences, and retargeting can unlock

- How to sequence content that informs, inspires, and converts

Whether you work in finance or any high-consideration category—this is your playbook for smarter strategy and better results.

Subscribe for weekly insights from the front lines of brand-building.

Do customers really have the attention span of a goldfish? Or is your content just boring?

In this episode of Brand Champions, Jeff and Jordan break down how today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less.

They explore:

✅ Why long-form video is back (yes, even on social)

✅ How the best brands ignite imagination instead of overwhelming with info

✅ The problem with forcing one message for every customer

✅ What legacy brands can learn from DTC storytelling

✅ Why Rivian’s showroom beat out every luxury car dealership on 11th Ave

If you want to build a brand that people actually care about, this episode is your playbook.

🎯 Learn how to:

• Use content to spark emotion (not just explain features)

• Deliver messages that align with different buyer mindsets

• Eliminate friction from every step of the customer journey

What makes a brand champion? Are Super Bowl ads worth it? Is traditional advertising dying?

In this special Mailbag episode of Brand Champions, Jeff Rosenblum answers 7 big questions from listeners, tackling everything from word-of-mouth marketing to the future of advertising.

Topics covered:

✅ What is a brand champion—and why do they matter more than ads?

✅ Super Bowl ads vs. precision marketing—which actually works?

✅ The Wonder Woman moment—how streaming changed advertising forever.

✅ The one marketing book Jeff swears by.

✅ Why most brands are stuck in an outdated playbook—and how to fix it.

If you want to learn how to build a brand that people actually care about, this episode is for you

.📩 Got a question for Jeff? Email us at [email protected]