Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long.

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered creative briefs, this episode is a playbook for modern marketers trying to stay relevant in a social-first, research-heavy world.

You’ll learn:

• Why seasonal campaigns are killing your performance

• How creator content drives full-funnel growth

• What Meta’s algorithm actually prioritizes

• The data signals you need to build content that converts

If you’re in travel, hospitality, or any high-consideration category — this one’s for you.