Brand Champions

Monthly Mailbag: Building Great Brands and Mastering AI


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In this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising.Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your audience. He breaks down how the best agencies go beyond briefs, why incrementalism is the enemy of greatness, and how emotional storytelling can create massive impact, backed by real-world examples.You’ll also hear his unfiltered thoughts on AI's impact on the ad industry, how consumers are gaining the upper hand with smarter tools, and why removing friction from the customer journey is more critical than ever.Whether you’re a CMO, agency leader, or strategist looking to grow your brand for the future, this episode is packed with practical insights and honest perspectives.📩 Got a question for the next mailbag? Email us at [email protected]

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Brand ChampionsBy Jeff Rosenblum and Jordan Berg