In this episode of Brand Champions, Jeff and Jordan break down the small moves that build big brand love.

They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time.

From Chewy’s flowers to GANT’s New York story series, Sundays for Dogs, and Duolingo’s chaotic owl, they explore:

• How to build unstoppable brands by removing friction

• Why “always on” content beats seasonal campaigns

• The difference between creators and celebrities

• How data and empathy shape content that converts

• And why responding to a comment may matter more than your next ad buy

If you’re trying to earn real customer advocacy — not just attention — this one’s for you.