For 15 years Gerard Smith has been in the sneaker game. In his hometown of Atlanta, Gerard started reselling shoes with the intent on opening a boutique. Instead he founded The Shoe Game in 2006 and has been a force in the industry ever since. 

This conversation is real, raw, and really thoughtful. Gerard goes through his career and how he has built real relationships, even with his competitors. He discusses how sneaker media has evolved and how he has had to adapt to the constantly changing environment.

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