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How Gully Labs is Challenging India's $2 Billion Sneaker Market
In this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.
Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34) In-house Content Creation and Customer Acquisition(34:32) Behind the Scenes: Building a Community(39:11) The Journey of Entrepreneurship and Personal Growth
Visit https://gullylabs.com/ to learn more about the brand.
Follow NexGoods on:LinkedIn - https://www.linkedin.com/company/nexgoods/Instagram - https://www.instagram.com/nexgoods_podcast/
#brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg
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By Aamod MehrishIn this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.
Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34) In-house Content Creation and Customer Acquisition(34:32) Behind the Scenes: Building a Community(39:11) The Journey of Entrepreneurship and Personal Growth
Visit https://gullylabs.com/ to learn more about the brand.
Follow NexGoods on:LinkedIn - https://www.linkedin.com/company/nexgoods/Instagram - https://www.instagram.com/nexgoods_podcast/
#brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg