Brand Builders

Adhiraj and Sanya are the co-founders of GetVayu  - a D2C/e-commerce startup selling mult-purpose hair-care appliances. In this episode, they go in-depth into the good, bad, and ugly of building an e-commerce side-hustle from scratch.

Visit www.getvayu.com to learn more.Timestamps:(00:00) Precap(01:25) Full Episode

In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising.

Chapters:

(00:00) Precap

(01:43) Introduction to COA

(07:44) Reimagining Chocolate's Healthful Origins

(10:33) Innovative Snacking Formats and Ingredients

(13:40) From Ideation to Product Development

(17:45) The Science of Fermentation and Protein Quality

(19:47) Commercialization and Production Challenges

(22:38) Finding the Right Manufacturing Partner

(25:50) Funding the Venture: Bootstrapping and Angel Investors

(28:52) Navigating the Fundraising Landscape

(33:42) Navigating the Current CPG Landscape

(35:49) Go-to-Market Strategies for CPG Brands

(44:34) Understanding Product-Market Fit

(53:01) Managing Cash Flow in CPG Startups

(58:04) The Corporate vs. Startup Experience

Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits.

Chapters:

(01:11) Intro

(01:12) From Family Roots to Entrepreneurship

(06:04) The Decision to Go All In

(09:10) Bootstrapping and Building Relationships

(11:49) Testing Demand and Customer Engagement

(15:11) Product Differentiation in the Yogurt Market

(18:01) Education and Consumer Awareness

(23:08) Scaling Challenges in Retail

(26:10) The Importance of Focus and Community Building

(29:00) The Reality of Being a Founder

(30:23) Building in Public: The Founder’s Perspective

(35:24) The Power of Social Media in Building Community

(38:06) Engaging the Community in Branding Decisions

(42:29) When to Start Building a Community

In this conversation, Sai Pogaru, co-founder of Rahasya Fragrances, shares the journey of creating a luxury perfume brand that aims to represent Indian perfumery on a global scale. He discusses the challenges faced in building the brand, the importance of storytelling and consumer connection, and how they utilized AI tools for design and branding. Chapters - (00:00) The Inception of Rahasya(04:58) Crafting a Unique Identity in Perfumery(09:50) Building a Brand with a Story(15:04) Navigating the Challenges of Entrepreneurship(19:55) Harnessing AI for Design and Branding(25:35) The Importance of Hands-On Involvement(30:19) Building a Community Before Launch(33:11) Crafting a Unique Go-To-Market Strategy(39:27) Revenue Insights and Consumer Experience(42:31) The Role of Exclusivity in Luxury Branding(45:52) Vision for the Future of RahasyaVisit https://rahasyafragrances.com/ to find out more.

In this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.

Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34) In-house Content Creation and Customer Acquisition(34:32) Behind the Scenes: Building a Community(39:11) The Journey of Entrepreneurship and Personal Growth

Visit https://gullylabs.com/ to learn more about the brand.

Follow ‪NexGoods on:LinkedIn - https://www.linkedin.com/company/nexgoods/Instagram - https://www.instagram.com/nexgoods_podcast/

#brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg

Kunle Campbell is a consumer brands investor, host of the‪2XeCommerce podcast, and an author.In this episode, we dive into Kunle's decade-long experience in the consumer/e-commerce space to understand key growth drivers for brands, red flags, and trends for the next 3-5 years.

Chapters:(00:00) Intro and background(01:29) Kunle's journey of becoming an investor in good-for-you brands(04:29) Kunle's investment methodology(07:55) 1. Key metrics + importance of brand story(20:32) 2. Red flags(26:24) 3. Trends in e-commerce/consumer for the next 3-5 years

This episode covers my in-depth conversation with Simran Nahata, a 24-year-old entrepreneur in India who is building a science-backed, clean nutrition brand called Truely Health.

Starting with just Rs. 7 lakhs (~USD 8,000) of capital from her own savings in 2022, in 2 years, Simran has built a brand that has served over 8000+ customers across India.

In this episode, I connected with Jake Berber, co-founder & CEO of Prefer Coffee - a foodtech startup based out of Singapore which is making coffee without coffee beans. Their sole mission? To future-proof coffee against climate change and stop it from becoming unaffordable for the masses.

In this episode, I sat down with Anushka Purohit, CEO & co-founder of Breer - a sustainable craft beer startup based out of Hong Kong. The company's unique value proposition comes from procuring unsold bread and converting it into delicious, flavored beer.

_____Timestamps0:00 Precap0:32 How they make beer from bread4:00 Sourcing raw materials for $011:00 Profit margins 13:15 How COVID changed the D2C landscape17:40 Revenue18:50 Expansion to India22:50 Less employees and lean operation model27:20 Anushka's foray into entrepreneurship38:00 Building the first prototypes and team55:14 Future of FMCG businesses1:00:30 How to build a lean FMCG company in a new space1:05:13 How to start with $0 of capital