Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits.

Chapters:

(01:11) Intro

(01:12) From Family Roots to Entrepreneurship

(06:04) The Decision to Go All In

(09:10) Bootstrapping and Building Relationships

(11:49) Testing Demand and Customer Engagement

(15:11) Product Differentiation in the Yogurt Market

(18:01) Education and Consumer Awareness

(23:08) Scaling Challenges in Retail

(26:10) The Importance of Focus and Community Building

(29:00) The Reality of Being a Founder

(30:23) Building in Public: The Founder’s Perspective

(35:24) The Power of Social Media in Building Community

(38:06) Engaging the Community in Branding Decisions

(42:29) When to Start Building a Community