Brand Builders

How This 24-Year Old Created a $6 Million/Year Beer Brand


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In this episode, I sat down with Anushka Purohit, CEO & co-founder of Breer - a sustainable craft beer startup based out of Hong Kong. The company's unique value proposition comes from procuring unsold bread and converting it into delicious, flavored beer.

_____Timestamps0:00 Precap0:32 How they make beer from bread4:00 Sourcing raw materials for $011:00 Profit margins 13:15 How COVID changed the D2C landscape17:40 Revenue18:50 Expansion to India22:50 Less employees and lean operation model27:20 Anushka's foray into entrepreneurship38:00 Building the first prototypes and team55:14 Future of FMCG businesses1:00:30 How to build a lean FMCG company in a new space1:05:13 How to start with $0 of capital

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Brand BuildersBy Aamod Mehrish