In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19-year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour, and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.