In this episode, you'll learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong?

Steli is CEO and Co-Founder of Close.com (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.

Find Steli here:

• The Startup Chat Podcast
• Steli on Twitter
• Close.com Blog
• Steli's email: [email protected]

Brought to you by Experiment 27. Find us on Youtube here.

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