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How He Built a 25-Country Brand in 15 Years (Then Chose to Walk Away): Owen Bowling
Owen Bowling, mission-driven entrepreneur and fitness industry veteran with over 20 years of experience, co-founder and CEO of Coach Welly (AI-powered wellness platform), shares how a knee injury that put him through a roof became the catalyst for building Crank It Fitness into a globally recognised brand distributed in 25+ countries.
After surviving a decade-long legal battle with an American giant and ultimately closing the business during COVID, Owen reveals his philosophy of measuring opportunities by "who you become in the process" and why joy and fun are non-negotiable in business and life.
00:00 - Owen's unconventional path: circus, semi-pro soccer in Italy, to fitness entrepreneur
02:27 - How suspension training connected with his movement background
04:15 - The crucial knee injury: falling through a roof that created space for creativity
06:00 - Building Crank It Fitness and the education platform necessity
08:27 - Global expansion strategy through trade shows and relationship building
14:00 - The terrifying 40-page cease and desist letter from America
21:27 - David vs. Goliath: 10-year legal battle and the COVID shutdown decision
25:00 - Why the competitor went bankrupt but still came after them
27:00 - Measuring opportunities by personal growth, not just financial returns
31:00 - The missing piece: helping people find their "why" and purpose alignment
36:00 - Joy as the breakthrough word and "if you're not having fun, what's the point"
38:00 - Family, People, Planet, Fun: his four-pillar life mantra
42:00 - Why we idolize sports people too much and the hidden costs of extreme focus
45:00 - Coach Welly's ecosystem approach to AI-powered wellness
50:00 - B2B2C model advantages over direct-to-consumer wearables
53:00 - Privacy concerns and anonymous data aggregation
56:00 - AI's vertical curve acceleration and the creative augmentation debate
59:00 - Final wisdom for entrepreneurs in crisis moments: "Forward, Trust, Let Go"
Follow Owen Bolwing:
Instagram: www.instagram.com/owenbowling/
LinkedIn: www.linkedin.com/in/owenbowling/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark's Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/
View all episodes
By Mark KentwellOwen Bowling, mission-driven entrepreneur and fitness industry veteran with over 20 years of experience, co-founder and CEO of Coach Welly (AI-powered wellness platform), shares how a knee injury that put him through a roof became the catalyst for building Crank It Fitness into a globally recognised brand distributed in 25+ countries.
After surviving a decade-long legal battle with an American giant and ultimately closing the business during COVID, Owen reveals his philosophy of measuring opportunities by "who you become in the process" and why joy and fun are non-negotiable in business and life.
00:00 - Owen's unconventional path: circus, semi-pro soccer in Italy, to fitness entrepreneur
02:27 - How suspension training connected with his movement background
04:15 - The crucial knee injury: falling through a roof that created space for creativity
06:00 - Building Crank It Fitness and the education platform necessity
08:27 - Global expansion strategy through trade shows and relationship building
14:00 - The terrifying 40-page cease and desist letter from America
21:27 - David vs. Goliath: 10-year legal battle and the COVID shutdown decision
25:00 - Why the competitor went bankrupt but still came after them
27:00 - Measuring opportunities by personal growth, not just financial returns
31:00 - The missing piece: helping people find their "why" and purpose alignment
36:00 - Joy as the breakthrough word and "if you're not having fun, what's the point"
38:00 - Family, People, Planet, Fun: his four-pillar life mantra
42:00 - Why we idolize sports people too much and the hidden costs of extreme focus
45:00 - Coach Welly's ecosystem approach to AI-powered wellness
50:00 - B2B2C model advantages over direct-to-consumer wearables
53:00 - Privacy concerns and anonymous data aggregation
56:00 - AI's vertical curve acceleration and the creative augmentation debate
59:00 - Final wisdom for entrepreneurs in crisis moments: "Forward, Trust, Let Go"
Follow Owen Bolwing:
Instagram: www.instagram.com/owenbowling/
LinkedIn: www.linkedin.com/in/owenbowling/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark's Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/