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How he built a 50Cr kids' channel with zero revenue
In this episode of Digitek Presents The Creator Room, we sit down with Varun Duggirala, co-founder of The Glitch, content creator, and the mind behind the rapidly growing kids' IP, EMoMee.
From tapping the "under-leveraged" funnel of YouTube Shopping to the science of scaling a hyper-niche audience, Varun breaks down his entire creative process, including how he used AI to scale production, the psychology of "cringe" content, and the business model behind a sustainable creator brand. This conversation is a masterclass for any content creator who dreams of building a long-term, sustainable and scalable business.
You’ll hear him reveal:
His YouTube Shopping strategy that generates lakhs in monthly sales for brands like Mynts with zero extra effort
The mistakes creators are making when it comes to scale and what metrics actually help build an online presence.
The 3 pillars of a winning pitch any creator needs, inspired by his Shark Tank experience
The journey of his kids’ IP, EMoMee, and how it reached 2 million subscribers in record time
The "Trust Funnel" business model behind launching high-quality consumer products
Why most creators fail at starting an agency and the hack to retaining large clients like Netflix
The biggest mistakes creators make when trying to be "too serious" or "one-dimensional" and how to combat it
If you are a creator, entrepreneur, or someone passionate about building a brand in the digital age, this episode will completely change how you think about niche-building, monetization, and creative identity!
Chapters:
00:00 - Trailer
01:44 - Lakhs in sales with YT Shopping
06:24 - Varun Duggi’s secret creator playbook
11:46 - Should creators start agencies?
14:46 - Creator lessons from Shark Tank
20:31 - Business mistakes creators make
24:15 - Why Varun built an IP business for kids
30:26 - Business mindset behind kids’ content
35:16 - Screen-stage-shop model explained
39:44 - Why Indian kids’ IPs don’t last
45:24 - TBPN podcast case study
47:07 - Last video… Last message
About Varun Duggirala
Varun Duggirala is a seasoned entrepreneur and content creator who co-founded The Glitch, one of India's leading creative agencies which was popularly called the “Swiss Army Knife” of agencies. After a successful exit, he pivoted to content creation, focusing on lifestyle, personal development, and kids' entertainment through his IP, EMoMee. Known for his deep understanding of audience psychology and the business of content, Varun has built a massive community across platforms by blending relatable storytelling with sharp business insights.
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By LeverageX MediaIn this episode of Digitek Presents The Creator Room, we sit down with Varun Duggirala, co-founder of The Glitch, content creator, and the mind behind the rapidly growing kids' IP, EMoMee.
From tapping the "under-leveraged" funnel of YouTube Shopping to the science of scaling a hyper-niche audience, Varun breaks down his entire creative process, including how he used AI to scale production, the psychology of "cringe" content, and the business model behind a sustainable creator brand. This conversation is a masterclass for any content creator who dreams of building a long-term, sustainable and scalable business.
You’ll hear him reveal:
His YouTube Shopping strategy that generates lakhs in monthly sales for brands like Mynts with zero extra effort
The mistakes creators are making when it comes to scale and what metrics actually help build an online presence.
The 3 pillars of a winning pitch any creator needs, inspired by his Shark Tank experience
The journey of his kids’ IP, EMoMee, and how it reached 2 million subscribers in record time
The "Trust Funnel" business model behind launching high-quality consumer products
Why most creators fail at starting an agency and the hack to retaining large clients like Netflix
The biggest mistakes creators make when trying to be "too serious" or "one-dimensional" and how to combat it
If you are a creator, entrepreneur, or someone passionate about building a brand in the digital age, this episode will completely change how you think about niche-building, monetization, and creative identity!
Chapters:
00:00 - Trailer
01:44 - Lakhs in sales with YT Shopping
06:24 - Varun Duggi’s secret creator playbook
11:46 - Should creators start agencies?
14:46 - Creator lessons from Shark Tank
20:31 - Business mistakes creators make
24:15 - Why Varun built an IP business for kids
30:26 - Business mindset behind kids’ content
35:16 - Screen-stage-shop model explained
39:44 - Why Indian kids’ IPs don’t last
45:24 - TBPN podcast case study
47:07 - Last video… Last message
About Varun Duggirala
Varun Duggirala is a seasoned entrepreneur and content creator who co-founded The Glitch, one of India's leading creative agencies which was popularly called the “Swiss Army Knife” of agencies. After a successful exit, he pivoted to content creation, focusing on lifestyle, personal development, and kids' entertainment through his IP, EMoMee. Known for his deep understanding of audience psychology and the business of content, Varun has built a massive community across platforms by blending relatable storytelling with sharp business insights.