In this episode of The Brokerhood by BAI, host Heath Turner sits down with franchise broker Craig Voss to unpack his first six months in the business—going from franchise operations leader to closing his first deal and building a strong pipeline. Craig shares how 15 years in franchise operations prepared him for consulting, why servant leadership and uncovering a candidate’s true “why” are central to his approach, and how he helps buyers break through paralysis by analysis. He talks about building trust like a “bank account,” leveraging franchisor development teams, dialing in lead generation and marketing, and how BAI’s collaborative culture and support have accelerated his success. Whether you’re a new broker, an aspiring one, or just curious about what it really looks like to build a consulting practice from scratch, Craig’s story is full of practical insight, encouragement, and real-world strategy.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966