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How He Scaled Window Screen Business From 10K → 175K/year!


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From $10K → $175K: How American Home Screens Scaled with Reviews, Pricing, & Seasonality (Bristol, CT)

Looking to grow a window & door screen repair business—or any home service—in a seasonal market? Jay, owner of American Home Screens (Bristol, Connecticut), breaks down how he scaled from $10,000 in year one to $175,000 this year by dialing in Google reviews, pricing strategy, and a smart on-site model. We cover blue-ocean positioning, off-season planning, hiring the first tech, and why Review Harvest doubled his Google reviews from 50 → 114 in ~3 months.

What you’ll learn:
✅Why screens = a “blue ocean” in CT & how to spot low-competition niches
✅Seasonality tactics: marketing in winter, execution in spring/summer
✅Pricing with KPIs (close rate + capacity) to shift from growth → profit
✅On-site vs. pickup/drop-off models, van setup, ergonomic bench height
✅Reviews that convert: scripts, timing, and pay-per-review incentives
✅Lead sources: Google Business Profile (GBP), Facebook, referrals/partners

🌐 Connect with Jay (American Home Screens)
👉 Website: americanhomescreens.com

Chapters
00:00 Intro & who this is for
01:06 American Home Screens overview (Bristol, CT; on-site focus; no phone/computer screens)
03:40 Seasonality: why leads spike on warm, sunny days
06:05 Jay’s path from internship to screens (& the market gap)
10:18 Services: rescreening vs. manufacturing + “pet screen” upsell
12:45 Tickets & revenue: $280 shop / $850 on-site; $6.5k multi-family job
15:10 Ops model: pickup/drop-off → moving to full on-site van build
18:42 Scaling from $10k → $175k: VA, phones, estimates, branding, GBP
22:05 Pricing by math (close rate + capacity), growth vs. profit phase
25:48 Off-season strategy & 2026 goals ($250k; first on-site tech)
29:30 Marketing stack: GBP, SEO, Facebook, referral partnerships
33:02 Why reviews win trust in home services
36:20 Review Harvest results: 50 → 114 reviews, best conversion yet
39:15 Final lessons: accountability, strong “why,” win by not quitting

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