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How He Turned Australia's Ugliest Industry Into $10M Empire: Jacob Spencer
Jacob Spencer, owner and managing director of Mobile Skips approaching $10 million revenue, shares the counterintuitive strategy that transformed an "unsexy" industry: deliberately choosing businesses where customer experience doesn't exist. After learning systems mastery at McDonald's and applying it to Australia's $4.95 billion waste removal industry, Jacob reveals why targeting unsexy industries with exceptional service creates unbeatable competitive moats.
00:00 - Why Jacob chose the "unsexy" waste removal industry strategically
04:15 - How McDonald's systems training shaped his franchise philosophy
08:02 - The $4.95 billion Australian waste market and Mobile Skips' positioning
14:00 - Managing franchisee innovation vs. systematic consistency
17:19 - What franchisees must master: the "Celebrity Service" framework
23:25 - The I.A.B.C. trust model that transformed his leadership approach
30:00 - Dealing with toxic rockstars and values-based decision making
38:10 - Jacob's transition from doing everything to leading five experienced leaders
41:16 - How crippling anxiety became his biggest business challenge
46:11 - Tactical anxiety management: cold exposure and distraction vs. intellectualizing
49:07 - The personal story driving his anxiety and how therapy helped
56:32 - Balancing spare time with purpose: Street Enterprise board work
1:00:21 - Building businesses that survive beyond the founder
1:02:15 - The freedom challenge facing successful entrepreneurs
Follow Jacob Spencer:
LinkedIn: www.linkedin.com/in/jacob-spencer-mobileskips
Follow Mark Kentwell:
Instagram: https://www.instagram.com/mark_kentwell
TikTok: https://www.tiktok.com/@mark_kentwell
LinkedIn: https://www.linkedin.com/in/markkentwell1
Mark's Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/
View all episodes
By Mark KentwellJacob Spencer, owner and managing director of Mobile Skips approaching $10 million revenue, shares the counterintuitive strategy that transformed an "unsexy" industry: deliberately choosing businesses where customer experience doesn't exist. After learning systems mastery at McDonald's and applying it to Australia's $4.95 billion waste removal industry, Jacob reveals why targeting unsexy industries with exceptional service creates unbeatable competitive moats.
00:00 - Why Jacob chose the "unsexy" waste removal industry strategically
04:15 - How McDonald's systems training shaped his franchise philosophy
08:02 - The $4.95 billion Australian waste market and Mobile Skips' positioning
14:00 - Managing franchisee innovation vs. systematic consistency
17:19 - What franchisees must master: the "Celebrity Service" framework
23:25 - The I.A.B.C. trust model that transformed his leadership approach
30:00 - Dealing with toxic rockstars and values-based decision making
38:10 - Jacob's transition from doing everything to leading five experienced leaders
41:16 - How crippling anxiety became his biggest business challenge
46:11 - Tactical anxiety management: cold exposure and distraction vs. intellectualizing
49:07 - The personal story driving his anxiety and how therapy helped
56:32 - Balancing spare time with purpose: Street Enterprise board work
1:00:21 - Building businesses that survive beyond the founder
1:02:15 - The freedom challenge facing successful entrepreneurs
Follow Jacob Spencer:
LinkedIn: www.linkedin.com/in/jacob-spencer-mobileskips
Follow Mark Kentwell:
Instagram: https://www.instagram.com/mark_kentwell
TikTok: https://www.tiktok.com/@mark_kentwell
LinkedIn: https://www.linkedin.com/in/markkentwell1
Mark's Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/