He made his first dollar online at 14 years old.

Today’s guest is Josh Gavin, one of the sharpest low-ticket funnel operators in the game. Over the last decade, he’s built 800+ funnels and helped generate $10M+ using low-ticket offers across ecommerce, services, and info products.

In this episode, you’ll learn:

🔥 The low-ticket offer formats that consistently convert across markets

🔥 Why most funnels fail before traffic ever hits them — and how to architect the backend first

🔥 How low-ticket offers fund ad spend, increase buyer intent, and unlock aggressive scaling

🔥 How to turn low-ticket buyers into high-ticket clients without feeling salesy

🔥 The conversion benchmarks that actually matter at the front end and on the upsell

If you want to build offers that convert, scale, and compound — without relying on hype or high-ticket pressure — this episode is for you.

Chapters:

00:00 – Making $10M with low-ticket offers

01:50 – First dollar online at 14

03:39 – Apple orchard grind + early hustle mindset

05:05 – Getting into dropshipping and freelancing

06:17 – The advice he ignored: low-ticket vs high-ticket

08:10 – Shiny object syndrome and the cost of going wide

11:47 – Relationship with Alan Sultanich

14:38 – Learning from Mark Lack

16:42 – Building 800+ offers across markets

17:14 – Why design the back end first

20:03 - Five winning low-ticket offer formats

22:13 – Evergreen challenges

24:15 – 1-hour fast-start masterclass

26:50 – Paid case studies

27:31 – Done-for-you low-ticket

30:46 – Leading people to limitations

32:56 – Why low-ticket outspends VSL funnels

35:50 – Why low-ticket feels harder than call funnels

37:59 – Why he removed mid-ticket upsells

39:41 - Low-ticket vs high-ticket offers

42:03 - Understanding order bumps

45:56 – Funnel structure and quiz funnels

47:43 – Troubles with ascension mechanisms

49:39 - Using organic content to down sell

51:47 - How to know if a new low-ticket offer is working

54:02 - Scaling your sales funnel

01:00:09 - Testing and adapting offers

01:05:40 - Where to find Josh