I turned down $25,000 that was literally being handed to me.

A woman walked across the room at my own event, cheque book open, and asked who to make it out to. And I sent her to the back of the room to do the $5,000 programme instead.

And twelve years before that, I offered 90 days of coaching to a room full of women and charged $25.

Two completely different price points. The same thing was happening both times.

It wasn't imposter syndrome. It wasn't a lack of confidence in my work. It was a hidden money identity my brain had built from past experiences with money, and it was quietly running my pricing decisions without me knowing.

In this episode I share both stories, explain exactly what a hidden money identity is and how your brain builds one, and show you what it actually costs you over time when you don't deal with it.

What I cover:

Why undercharging has nothing to do with imposter syndrome, and what's actually driving it

How your brain builds a money identity from your past experiences and uses it to predict your pricing, your earnings, and how hard you'll work for money

The real cost of undercharging when you add it up across years, not just per sale

Why I sent a woman with a cheque book away from $25,000 and what that moment taught me

How I recalibrated from hustler money identity to charging for value, and what changed in my business once I did

The six hidden money identities and which one might be running your numbers right now

Take the Hidden Wealth Identity Quiz → tashachen.com/quiz