I turned down $25,000 that was literally being handed to me.

A woman walked across the room at my own event, cheque book open, and asked who to make it out to. And I sent her to the back of the room to do the $5,000 programme instead.

And twelve years before that, I offered 90 days of coaching to a room full of women and charged $25.

Two completely different price points. The same thing was happening both times.

It wasn't imposter syndrome. It wasn't a lack of confidence in my work. It was a hidden money identity my brain had built from past experiences with money, and it was quietly running my pricing decisions without me knowing.

In this episode I share both stories, explain exactly what a hidden money identity is and how your brain builds one, and show you what it actually costs you over time when you don't deal with it.

What I cover:

Why undercharging has nothing to do with imposter syndrome, and what's actually driving it

How your brain builds a money identity from your past experiences and uses it to predict your pricing, your earnings, and how hard you'll work for money

The real cost of undercharging when you add it up across years, not just per sale

Why I sent a woman with a cheque book away from $25,000 and what that moment taught me

How I recalibrated from hustler money identity to charging for value, and what changed in my business once I did

The six hidden money identities and which one might be running your numbers right now

Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

Right now, your brain has already decided how much money you're going to make this year.

It's decided how easy or how hard it's going to be. How much you'll keep. How far you'll go.

And here's what most women don't know: the programme it's running isn't based on who you are today. It's based on who you used to be. Past experiences. Old money stories. Things that happened to you that you may never have connected to money at all.

I call these the hidden money identities. There are six of them. Five are built from past versions of you that your brain never let go of. And one is where we actually want to go.

In this episode I walk through all six, share the story of a client with a multimillion pound business who couldn't afford milk for her kids, and show you exactly why your brain is the reason your income isn't matching your potential.

What we cover:

Why your brain is using an outdated programme to predict your financial future, and what that's costing you right now

The six hidden money identities, what each one looks like, and how to recognise which one your brain is running

Why high-performing women with all the receipts still can't seem to break through to the next level

My own Chapter 11 bankruptcy story and what it taught me about the identity I was carrying

How to find out which identity your brain is operating from, and what to do about it

Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

Most women trying to build passive income are doing it the hard way.

Not because they're not working hard enough. Because there's one thing they're skipping. And that one thing is what their brain actually needs to make it happen faster, with more ease, and in a way that lasts.

In this episode, Tasha teaches the visualization practice she's used for 15 years. She teaches it live. You do it with her.

This isn't theory. This is a practice. Come ready to use it.

What Tasha covers in this episode:

Why the energy behind how you ask for something matters more than the asking itself — and what visualization does that prayer and affirmations can't

The scene Tasha comes back to again and again to programme her brain for large, consistent passive income

How to use AI to create an image of yourself that makes your brain believe what you're building before it's happened

The gratitude visualization that puts you inside the feeling of already having it

Why doing this once isn't enough,  and exactly how often your brain needs to be fed the vision

You've been chasing a number your whole life. And somewhere in the back of your mind, you've been telling yourself: when I get there, I'll finally feel free.

But what if getting there is the problem?

If you've ever arrived somewhere you worked hard to get to and still felt empty,  this episode is for you.

Why your brain needs permission to feel wealth

Your brain is waiting for the roadmap or the 7-step plan. It's waiting for permission.

In this episode of the Wealthy Me Podcast, Tasha Chen breaks down the real reason high-performing women stay stuck at the same income level, and it has nothing to do with knowing how. 

Through the lens of neuroscience, she explains how unhealed money traumas quietly hijack your brain's GPS, keeping you safe, same, and stuck in a loop that no strategy can solve.
You'll discover what's really happening in your brain when you stand in front of something you want and talk yourself out of it. 

You'll understand cognitive dissonance, cognitive mapping, and prediction error in a way that finally makes sense of why your desires and your results keep colliding. And you'll walk away knowing exactly what your brain needs to stop rerouting you away from wealth.

If you've been chasing the how, this is the episode that changes everything.

Topics covered: money trauma, wealth identity, nervous system safety, cognitive dissonance, brain permission, financial expansion, wealth mindset for high earners

Subscribe for weekly conversations on deserving wealth with ease.

0:00 Why your brain doesn't need the how

1:46 The Saks Fifth Avenue story: when you wouldn't, not couldn't

4:32 What money traumas actually are

9:48 The neuroscience: how your brain tags money as unsafe

11:36 Cognitive dissonance and why the how feels logical

13:44 Cognitive mapping: your brain's GPS and why it reroutes

16:06 The solution: prediction error and brain permission

17:42 Real client examples of permission in action

20:06 Three practices to give your brain permission

My brain had been filing my wealth dreams under "nice idea, but not for you." Here is what I discovered about why that happens, and exactly how I changed it.

The hippocampus, your brain's memory centre, has spent decades storing your financial history. 

Every money struggle you witnessed, every time things didn't work out, every financial fear you ever felt. 
That library of memory is what your brain searches every time you set a new wealth goal. And if it cannot find a match, it quietly decides the goal isn't real.

Desire alone does not override that. 

And I know that can be frustrating to hear, especially when your desire is a 10 out of 10. 

But research cited from MIT, UCLA, and University College London points to the same conclusion: when a goal is paired with a vivid image and a genuine emotional experience, the brain begins to accept it as reality rather than wishful thinking. UCL researchers described this as the "vivid threshold." Once crossed, your brain stops filing your vision under "someday" and starts treating it as something that has already happened.

In this episode, I walk you through how to use an AI prompt to cross that threshold. You're going to create a scene of your financially independent, recreationally employed life so specific and so felt that your brain cannot tell the difference between imagination and memory. The prompt has 10 questions. It builds the emotional scene first and only introduces numbers at the end, because that sequence is what makes it work.

This is the same process I used on my own garden, my own vision, my own wealth identity. It is available free on Substack. 

Comment FIRE below and I'll send you the link.

CHAPTERS:
0:00 Introduction: The AI prompt that changes everything
1:22 Welcome to the Wealthy Me Podcast
2:06 Why desire without a vivid image keeps you stuck
4:39 Your desire and your brain are on opposite teams
5:28 The hippocampus and your financial memory library
7:15 Memory reconsolidation: how the brain accepts new beliefs
9:26 The research: MIT, UCLA, and the UCL vivid threshold study
13:10 Creating your future from your future, not your past
16:41 Walking through the AI prompt questions
20:18 How to get the free FIRE prompt on Substack

Why some business advice works brilliantly for some people and fails others

Most entrepreneurs spend years learning marketing, sales and strategy, yet still feel stuck, overwhelmed or like they’re working harder than they should.

What if the missing piece isn’t another business strategy, but a deeper understanding of the mind running your business?

In this weeks session I’m joined by my dear friend and Positive Psychologist Kezia Luckett as we talk NeuroDynamics and the new NeuroPositivity Profiler that reveals how you naturally think, create, lead and perform and how to apply this to business.

The Brain Science of Wealth: Why Your Wealthy Self Feels Like a Stranger (And How to Change That)

What if the reason your wealthy self still feels so far away has nothing to do with your strategy, your effort, or your mindset work? 

In this episode of the Dear Wealthy Me Podcast, we go deep into the brain science of wealth and the neuroscience of why that gap between who you are now and the wealthy version of you exists at a biological level.I break down the research of neuroscientist Hal Hershfield, who discovered that your brain processes your future self the same way it processes a stranger, not yourself. 

That neural gap is why you can journal, visualize, and set income goals, and still feel like wealth is off in the distance. It is not a discipline problem. 

It is a brain science problem

In this episode, you will learn:
*Why your brain goes quiet when you think about your wealthy future self
*How the medial prefrontal cortex creates a neural gap that keeps wealth feeling like a fantasy
*What women who consistently build wealth with ease have in common
*The research of Dr. James Pennebaker (University of Texas) on what happens in your brain when you write
*Why writing as your wealthy self is not just journaling but a form of neuroscience you can use every single day.

I also introduce the Dear Wealthy Me 30-day journaling experience on Substack, a practice designed to rewire your brain and shorten the gap between who you are and who you are becoming.

Comment EASE below to get access and start rewiring your brain today.

Your wealthy self is not a fantasy. She is you. And your brain can learn that in 28 days.
I write my life and then I go live it.

CHAPTERS
0:00 The gap between you and your wealthy self
1:24 Welcome to the Wealthy Me Podcast
3:50 The neuroscience behind the neural gap
6:10 How the neural gap costs you money
9:45 What wealthy women have in common
12:35 What writing does to your brain
15:08 Why writing as wealthy you rewires everything
16:24 Write the vision, make it plain
19:47 28 days to a new neural pathway
20:12 The Dear Wealthy Me 30-day experience

Make Wealth Feel Natural - Rewiring Your Brain For Wealth With Ease

Type EASE in the comments or DM me to register for the 30-day Dear Wealthy Me experience on Substack. We start Monday 1st June.

What if the reason wealth feels so hard to reach isn't a strategy problem, but a nervous system one? 

In this episode of The Wealthy Me Podcast, filmed from my mom's garden in Jamaica, I'm going to walk you through why your brain might actually be resisting the very wealth you say you want, and why this is the blind spot most high-performing women never see coming.

I'm sharing the 3 hidden blocks I see again and again in the goddesses I work with: the deservingness wound, the exclusion wound, and the fear of change. These are the quiet patterns running underneath your hustle, keeping wealth at arm's length and making it take so much longer to unfold than it should.

If you've ever felt like you're working harder than you should be, doing everything "right" on paper, and still hitting an invisible ceiling, this conversation is for you. Wealth is meant to feel as natural as breathing, and I'll show you exactly how to start rewiring your brain so it does.

Inside this episode:
🌿 Why your nervous system codes wealth as a threat (and what to do about it)
🌿 The 3 hidden blocks keeping high-performing women stuck below their next level
🌿 The simple 3-step practice I've used for 14 years to call out resistance, reframe it, and claim what you actually want
🌿 An invitation to join me for 30 days of Dear Wealthy Me journaling this June

Type EASE in the comments or DM me to register for the 30-day Dear Wealthy Me experience on Substack. We start Monday 1st June.

🌐 Connect with me:
Website: https://tashachen.com

📌 Chapters:
00:00 The Hidden Resistance to Wealth Most Women Never See
01:24 Welcome to The Wealthy Me Podcast: I Deserve Wealth With Ease
02:36 Why Your Nervous System Resists Wealth (Even When You Want It)
04:32 How Your Brain Identifies You and Why It Fights Wealth
05:46 My Chapter 11 Story: When Hard Work Wasn't Enough
07:33 Hidden Block #1: The Deservingness Wound
09:53 Hidden Block #2: The Exclusion Wound and Feeling Like Wealth Isn't For You
13:13 Hidden Block #3: Fear of Change and Losing the People You Love
15:36 Not Everyone Comes On The Journey to Wealth
16:27 Wealth Should Feel Natural: The 3-Step Practice
17:09 Step 1 Call It Out, Step 2 Reframe It, Step 3 Claim It
17:50 The 30-Day Dear Wealthy Me Substack Experience
20:42 What You'll Walk Away With After 30 Days
22:36 Closing Blessing From Jamaica

How To Multiply Money With Ease: What Neuroscience Says About Wealth Expansion

Have you ever felt that deep, knowing sense that there's more out there for you? 

That you are ready to step into a life of abundant fulfilment, especially in this incredible chapter of your life?

In this episode of The Dear Wealthy Me podcast, We are diving into the neuroscience of wealth, and how a simple understanding of your own neurology can transform your financial reality with grace and ease.

If you are a woman ready to rewire your brain for wealth, embrace your wisdom, and finally experience wealth with ease rather than struggle, this conversation is for you. This is wealth expansion for the woman who is done with hustle and ready to live in her post hustle era.

We are exploring what it actually takes to shift your wealth identity at a brain level, so abundance stops feeling like something you reach for and starts feeling like who you are.

You will walk away with:

A clearer understanding of why effortless wealth has felt out of reach, even after years of inner work
The link between your brain and money, and why some women become natural abundance magnets while others stay stuck
Actionable insights to begin rewiring your brain for wealth with ease
A renewed connection to a community of women expanding their wealth consciousness together

Whether you are seeking spiritual wealth, a deeper feminine wealth identity, or a brand new money mindset for women in this season of life, this is the missing piece so many brilliant, accomplished women have been searching for.