Hiki is the world’s leading app for friendship and dating in the Autistic community. It stands out from other dating apps because of its mission: to enable the Autistic community to connect with each other.  Autistic people are 4x more likely to feel lonely than others. A contributing factor is that false assumptions and misinformation have created biased images in media and advertising that misrepresent those on the autism spectrum.   Hiki aimed to challenge these limiting views and drive genuine representation of the community. Sef Cavendish, Social Media Coordinator at HIKI, and Rachel Lowenstein, Global Head of Inclusive Innovation at Mindshare, talk about this important initiative.