When you picture a cowboy, whose face do you see?

For most of us, the answer probably comes from a movie or television show rather than a ranch.

The cowboy may be the most recognizable American symbol ever created, but the image we carry in our heads has been shaped by more than a century of storytelling. From Buffalo Bill's Wild West shows and silent films to John Wayne, Roy Rogers, and Yellowstone, each generation has inherited its own version of the cowboy.

In this episode of Way Out West, we explore how Hollywood transformed a hardworking livestock worker into an enduring American legend—and how those stories continue to influence everything from Western fashion and ranch tourism to public perceptions of cowboy culture today.

Along the way, we'll separate the history from the mythology and examine why the real cowboy is often far more interesting than the version that appeared on screen.

Because Hollywood didn't invent the cowboy. But it may have invented the cowboy most of us think we know.

Transcript: For a full transcript of this episode, click on "Transcript"

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