In this episode, Dr. John Serri, Founder and Chairman of EyeQue Corporation, shares how his company is reshaping vision care through accessible, at-home testing technology. EyeQue enables users to measure their vision using a smartphone and optical attachment, reducing the need for traditional clinic visits. John dives into the challenges of marketing a disruptive medical device, emphasizing education, trust-building, and consistency. He also explores how early adopters, email campaigns, and telemedicine integrations drive growth. The conversation highlights the intersection of AI, healthcare accessibility, and customer journey optimization, offering valuable insights for marketers and founders navigating complex, behavior-driven adoption cycles.