In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and strategic partnerships, Ferran has built a marketing machine that addresses the complex needs of international students and young professionals navigating America's rigid rental market. His journey from hotel operations to retail marketing to prop tech showcases how cross-industry experience can drive breakthrough marketing strategies in traditionally stagnant sectors.