Kathy Byrnes talks with South Florida real estate broker and investor Larry Mastropieri about building a massive, systems-driven real estate business. Larry shares how his background in mechanical engineering helped him scale from house-hacking a single duplex to owning a 150-unit multifamily portfolio while running a 20-person residential team.

Larry breaks down his exact process for hiring top-tier Virtual Assistants in Latin America, why his team focuses heavily on technical SEO and AI overview optimization, and why he strictly requires his agents to work 70-hour weeks. Plus, Kathy shares a brilliant AI strategy for maintaining focus when running multiple businesses.

🎧 Hosted by: Kathy Byrnes

🎤 Featuring: Larry Mastropieri, South Florida REALTOR® & Investor

Larry Mastropieri is the CEO and founder of The Mastropieri Group, Realtors®, and was recognized by Statista and Newsweek as one of Florida’s Top Real Estate Professionals for 2025. He has led more than 2,000 closed transactions and manages an active real estate investment portfolio, and is also the co-host of the Real Deal Investing podcast and the creator of Discover South Florida.

💡 What You’ll Learn:

✔️ House Hacking: How Larry went from buying a single duplex to a 150-unit portfolio

✔️ The exact strategy for sourcing and hiring top-tier Virtual Assistants in Latin America

✔️ Why building an in-house marketing team is the ultimate lead-generation engine

✔️ SEO & AI Overviews: How to technically future-proof your digital presence

✔️ Why Larry expects his agents to work 12-hour days (and why the 50/50 split works)

✔️ How to buy inventory directly from foreclosure and tax deed auctions

✔️ The "Board of Directors" AI prompt Kathy uses to stay hyper-focused

🎙 Connect with Larry Mastropieri:

🌎 Website → https://www.discoversouthflorida.com/

📷 Instagram → https://www.instagram.com/larrymastropieri/

🔗 LinkedIn → https://www.linkedin.com/in/larrymastropieri/

🎙 Follow Kathy Byrnes:

🌎 Website → https://www.thereispowerinproximity.com

📞 Book Strategy Call → https://www.thereispowerinproximity.com/strategy-session

📘 Facebook → https://www.facebook.com/kcbyrnes

📷 Instagram → https://www.instagram.com/kathy_byrnes_lkn/

🔗 LinkedIn → https://www.linkedin.com/in/lakenormanliving

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!
⭐ Produced by Icons of Real Estate → https://iconsofrealestate.com