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Chris Lang, founder of Fresh Chili Co, went from growing up without running water in rural Oklahoma to building an 8-figure DTC consumables brand that's breaking growth records. In this episode, we dive deep into his journey—from a traumatic upbringing to running one of the fastest-growing salsa brands in America.

🔥 Sales up 350% last year

🔥 Built a factory from scratch

🔥 30,000+ strong customer community

🔥 Facebook engagement beating household names like Tabasco and Heinz

🔥 A founder story that’s as authentic as the Hatch chiles he sells

Chapters:

00:00 – Intro

01:40 – From Hobby to Top 1% Shopify Brand

04:55 – Brand Built on Family & Heritage

08:10 – Owning the Supply Chain

11:35 – Turning Customers into Superfans

15:22 – Paid Memberships That Convert

18:30 – Organic Content That Works

22:15 – Scaling Smart with the Right Tools

27:42 – Building Community with Move FWD

31:10 – Lessons in Leadership & Growth

34:50 – Rapid Fire Insights

38:25 – Wrap Up