Links Mentioned:

Join CEO Bootcamp

Get on the CEO Circle Waitlist

Join the Public Health Club

In this episode, I’m breaking down exactly how I scaled my public health business in 2025—what changed, what didn’t, and why shifting into true CEO leadership led to a 118% increase in revenue.

This wasn’t about grinding harder or adding more to my plate. It was about making a strategic decision to stop operating like an employee inside my own business and start leading it like a CEO. Once that shift happened, the growth followed.

I also share why I created CEO Bootcamp and who it’s actually for. If you attended the Public Health CEO Summit, this episode explains why Bootcamp is the next step. If you’re still casually exploring entrepreneurship, I’m honest about why this may not be the right season yet.

We talk strategy, AI implementation in public health businesses, burnout prevention, and what it really takes to scale—whether your business is full-time or currently a side hustle.

This episode is for public health professionals who are serious about building sustainable businesses, increasing revenue, and leading with intention in 2025.

Key Topics Covered 

• -How to scale a public health business in 2025
• -CEO vs employee mindset in entrepreneurship
• -Public health business strategy and revenue growth
• -Avoiding burnout while scaling a service-based business
• -Using AI to support business operations and decision-making
• -Who CEO Bootcamp is for (and who should wait)

Listeners will walk away able to:

• Understand the mindset shift required to scale a public health business
• Identify CEO-level strategies that directly impact revenue growth
• Recognize how burnout shows up when entrepreneurs operate without systems
• See how AI can be applied practically in public health businesses
• Decide whether they are ready to operate as a CEO or need more foundation first

https://www.drdesshow.com/

https://www.publichealthclub.com/