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Join the Public Health Club
In this episode of The Dr. Des Show, Dr. Des takes you inside the CEO Circle book club and breaks down her biggest takeaways from Rewrite Your Rules by the creator of AfroTech and founder/CEO of Blavity.
This isn’t a “was the book good or bad?” type of review. Instead, Dr. Des shares how this book completely shifted the way she thinks about:
- Her purpose principle as a public health entrepreneur
- What a truly wealthy life looks like (beyond a six-figure job or seven-figure business)
- Why knowing your numbers and KPIs is non-negotiable
- How to build a team and SOPs so your business can run without you
- The reality of fear of success and rewriting the rules of your life—again and again
If you’re a public health professional, consultant, or CEO who is tired of being “the glue” holding everything together, this episode will give you mindset shifts and practical strategies you can implement right away.
🔥 What You’ll Learn in This Episode
1. The Power of a Purpose Principle
Why you can’t say yes to everything just because it’s a “good opportunity”
2. Wealthy Life vs. Rich Life
Why a six-figure job or multi–six figure business doesn’t automatically equal a wealthy life
3. Why You Must Know Your Numbers (KPIs)
How public health professionals understand data for programs—but often ignore it in their businesses
4. Building Your Team Like a CEO (Not an Employee)
What it feels like to be “the glue” in your business—and why that’s not sustainable
5. Step-Change Goals (Not Small, Safe Ones)
What “step-change goals” are and why they matter
(Example: Not “I want to hit $1M,” but “What if I aim for $5M or $10M?”)
6. Work–Life Integration (Because Balance Is a Myth)
Why “work–life balance” wasn’t working for Dr. Des
7. Fear of Success & Rewriting Your Rules (Again and Again)
Why many entrepreneurs quietly fear success, not just failure
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