Gary Bird, founder, and CEO of SMC National, joins today's episode of How I Built My Tribe. SMC is a marketing organization that helps dental groups and DSOs build their patient base steadily and predictably. Gary is a pioneer in developing a new marketing and recruiting approach that places a premium on accountability, focus, and real-time data analysis to deliver predictable, stand-out outcomes. Throughout today's podcast, Gary shares the knowledge and experience he gained on his journey.

[00:15] Gary's Story – Sharing his story thus far, Gary explains how he became involved in the dental field.

 [07:47] First Hire – Gary recalls his first hire and how he went about finding them.

[09:25] Mistakes - Often, the most difficult things teach us the most. Gary discusses various occasions in which things did not go as planned, how he recovered, and what he learned as a result.

[13.51] Pivoting Moment - Gary describes the moment he switched gears and decided to enjoy dismantling silos, teaching others how to collaborate, and assisting them.

[21.40] Advice – Emphasizing the significance of the company culture, Gary delivers his advice to anyone looking to scale up and build their business.

[25:03] Team – The importance of the customer in the success of a firm cannot be overstated. Similarly, the contribution from the team is crucial. Gary discusses his thoughts on the importance of focusing on the team.

[29:23] Rule of Thumb - Gary explains the one rule of engagement that he follows when interacting with his tribe.

Resources:

Connect with Gary:

Website: thegarybird.com

LinkedIn: linkedin.com/in/gary-bird-30344b1a6/