In this week’s episode of How I Built My Tribe, we are having a fascinating conversation with Shawn Johnson, the CEO, and director of Referral Raven, a digital advertising agency that specialized in dental practices. Throughout the conversation, we dive deep into how referral raven got started, the processes of communication inside the agency, their current status, what it is to be a beginner in something that you are passionate about, how to face your fears, and more.

 

[01.52] How it started- Shawn talks about how they started the digital advertising agency 12 years ago and the motive behind focusing on the dental industry.

[03.35] Referral Software- Shawn shares the journey to build referral software with his brother almost three years ago and its present status.

[08.07] Communication- Shawn dives into the process of communicating with programmers and how you have to learn subtleties of communication styles each year.

[11.19] Being a Beginner- Shawn shares his thought on being a beginner and the motive behind moving forward because he believes that life is a series of failures until you get it right.

[17.13] Brotherly Love- Shawn dives deep into the relationship that he has with his brother, how they developed everything together from the beginning and how fortunate to have each other’s back at all times.

[26.44] Next Phase- Shawn describes expanding nationwide as their next phase, along with the challenges that may come with it and how they are preparing to overcome the challenges.

[29.00] Communication Tools- Kinds of software that they use to communicate between the team members.

[34.04] Fight Your Fears- According to Shawn, focusing on the next thing, the next problem, instead of the bigger goals that you have in mind is the easiest way to overcome the fears. You have to have a bigger picture but focus on the next step you need to take.

 

Resources:

Connect with Shawn

https://www.linkedin.com/in/shawn-johnson-951bb7245/